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Branchenyt

Entangled marketing 
www.cyberstudio.dk/marketing/entangled ...

Social Media Marketing Automation 

Privatliv

Privatliv og sikkerhed
Når leverandøren mister kundeinformation.

Biggest data breaches in history 
www.comparitech.com/blog/information ...
www.twitter.com/Comparitech

Customer Journey

Competing on Customer Journeys 
Streamlining the decision journey
www.hbr.org/2015/11/competing ...

The new consumer decision journey 
www.mckinsey.com/business-functions ...

The consumer decision journey 
Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey.
www.mckinsey.com/business-functions ...

Forbrugermagt

Forbruger disruption

De sociale medier styrker forbrugerne
Case: United Breaks Guitars. Om en ødelagt guitar.

United Breaks Guitars
In the spring of 2008, Sons of Maxwell were traveling to Nebraska and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didn't deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss.
www.youtube.com/watch ...

Dataetik #dataetik

Dataetik - den nye konkurrencefordel 
Gry Hasselbalch og Pernille Tranberg
Vi benytter i stigende grad gratis digitale tjenester og betaler en usynlig pris med vores data. Det forpligter virksomhederne til en etisk omgang med data
www.bibliotek.dk/da/search ...
www.dataethics.eu/book

Case: Google Analytics udkonkurrerer det danske webanalysefirma Netminers med tvivlsom dataetik.
www.dataethicsconsulting.com/den-svaere ...

Pernille Tranberg om dataethics
www.twitter.com/PernilleT

Definitioner

Markedsføring
Markedsføring er en bred betegnelse for alle de aktiviteter, en virksomhed kan foretage sig for at fremme afsætningen af en idé, et produkt eller en serviceydelse.
www.da.wikipedia.org/wiki/Markedsføring

Mærke
Et mærke eller et brand er en samling af symboler, oplevelser og associationer, som positionerer og differentierer en vare, en service, virksomhed, organisation, person eller et sted. Hvis der er tale om et produkt, handler brandingen (mærkningen) således om at sikre, at målgruppen kan genkende det i forhold til konkurrenternes produkter.
www.da.wikipedia.org/wiki ...

Pinpoint Marketing

FREMTIDENS MARKEDSFØRING SKAL BASERES PÅ TILLID

En målsætning hvor virksomhederne skal vinde forbrugernes tillid ved at være åbne og at det medfører, at virksomhedens medarbejdere
også skal vises tillid og lære at håndtere åbenheden.
Og/eller indgå i en udgave om værdibaseret ledelse, hvor ledelsen skal blive bedre til at lytte til medarbejdere og kunder.

Chapter 4. Pinpoints & Beacons
 ... In this chapter, we revisit and expand upon Pinpoint Marketing, a concept introduced in Age of Context [1], that argues that CONTEXTUAL TECHNOLOGIES GIVE MARKETERS THE ABILITY TO CUSTOMIZE MESSAGES TO EVERY POTENTIAL CUSTOMER, ... Beacons, low-energy Bluetooth enabled sensors that will make the vision of the Internet of Things a reality on streets, in stores and probably in homes.

Age of Context: Mobile, Sensors, Data and the Future of Privacy
Robert Scoble  and Shel Israel 2013. (Amazon).

The Contextual Marketing Imperative
The Evolution Of Personalization From
Push Messaging To One-To-One Personal
Customer Experiences. SAP 2015.
www.assets.cdn.sap.com ... pdf

Native advertising

Getting ahead of the marketing curve: 5 digital trends you must capitalize on now 
Trend 5: Native advertising growth
Customers have turned away from disruptive advertising practices
www.martechtoday.com/getting-ahead ...
www.twitter.com/jimyu

Relationship

Relationship marketing
Stavros, C., Meng, M. D., Westberg, K., & Farrelly, F. (2014).
Understanding fan motivation for interacting on social media. Sport Management Review, 
... Relationship marketing can be described as the process of developing, maintaining and enhancing mutually advantageous long-term relationships through interactions (Harwood, Garry, & Broderick, 2008). Grönroos (2011, p. 244) ...
www.isiarticles.com...Article ...pdf

Dimensional marketing 
The modern era for marketing is being formed around four new dimensions: customer engagement, connectivity, information, and next-generation technology.
www.dupress.deloitte.com/dup-us-en/focus ...

CRM og AI

Pega CRM and BPM 
www.pega.com/products/crm-applications ...

Robotic automation and intelligence
Robotic Desktop Automation
Robotic Process Automation (RPA)
www.pega.com/products/pega-7-platform ...

Blockchain CRM

How blockchain-based identity could change digital marketing
The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might work.
If you install MetaMask on the Chrome browser, create an account with just a password and go to a site like crypto-currency exchange Oasis, you’re automatically logged in. ...  such a visitor is “a customer, but not in the traditional CRM space.” The site could add loyalty points and even track behavior, but the user doesn’t need to relinquish identity to be recognized or to buy stuff with this browser-based identity wallet.
www.martechtoday.com/blockchain-based ...

MetaMask
MetaMask lets you run an Ethereum app in your browser.
www.metamask.io
MetaMask Introduction
www.youtube.com/watch ...
MetaMask  på Google Chrome webstore 
www.chrome.google.com/webstore ...

Jeremy Epstein
CEO of blockchain consultancy Never Stop Marketing 
www.neverstopmarketing.com
www.linkedin.com/in/jer979
www.twitter.com/jer979

Om blockchain teknologi
www.branchenyt.dk/teknologi/blockchain

Blockchains in the Mainstream 
Gratis bog. PDF 54 sider
www.neverstopmarketing.com ...
www.twitter.com/neverstopmktg

Annonce markedet

Digitale annoncer

Facebook og Google 
Facebook og Google får 85% af verdens digitale annoncekroner.
www.theatlantic.com/technology/archive/2017 ...